KROGER

Kroger relates well to the balanced scorecard because the company focuses on more than just making profits. Along with financial performance, Kroger pays attention to customer satisfaction, employee development, technology, and improving daily operations. The company uses customer data from loyalty programs and online shopping to better understand what customers want and improve their experience. Kroger has also invested in automation, faster delivery systems, and employee training to make stores and supply chains run more efficiently. All of these areas work together to help the company stay competitive, which is the main idea behind the balanced scorecard approach.