KROGER

Companies change their structure as they grow, starting simple, then moving to functional with different departments, and eventually to divisional or matrix setups as they expand into new products and markets. Each step helps manage more complexity, but can also create issues like poor communication and higher costs. For Kroger, this shows in how the company is organized into different business areas like stores, private brands, and online operations while still having teams work together across functions. This helps Kroger stay efficient while also adapting to changes like online shopping and shifting customer demand.