KROGER

This chapter explains how companies expand internationally and the different strategies used to compete in global markets. Focusing on efficiency through standardized products, adaptatiosn to local markets, and regional strategies. Companies can enter foreign markets through exporting, licensing, franchising, or partnerships. With kroger, much of their product relies on global suppliers and must balance keeping costs low alowing with meeting customer demand. Competing with global retailers, such as Walmart, is another part of international dealings.